As a Schedule I drug, herb is yet felonious under federal law. As a result, businesses in the industry have been restricted from traditional advertising, which includes marketing products on social media. If advertising is allowed, it’s very restrictive.
So – what is the best way to market cannabis? The answer is to use blogging. Blogging has been one of the most popular ways for people to create content and get their message out there. It is an excellent way for folks who are looking for information about cannabis or want to know what new strains are coming out or just want to read something interesting.
There are many benefits to marketing your cannabis blog, but in this article, we will be focusing on how you can use social media as a marketing tool for your blog posts.
Why Market Cannabis Using Blogs?
Cannabis blogging can be an effective way to market products to consumers. Blogs are often used as marketing tools because they provide a personal touch that other forms of marketing cannot offer.
The legalization of cannabis in many states has led to an increase in the number of cannabis users. This has increased the amount of blogs that are dedicated to it. It has become increasingly common for novice and expert cannabis writers to express themselves, share their knowledge, and share their experiences through blogs.
In addition, marketing a cannabis business using blogging is a great idea because the blog can act as both a lead generator and an in-depth content marketing tool. Cannabis is still federally illegal, so it has to be marketed differently.
A blog is a good way to get the word out there about your products and services without being too overt or aggressive. However, it is not just about writing about cannabis, but also promoting your blog.
Facebook as a Marketing Tool
Blogging is a key part of cannabis companies as well as ancillary/supporting businesses. By publishing quality content on your blog and sharing it on social media, you will attract your target audience.
If your content does well with your target audience, then they might share it with their own audiences. Increasing your reach will enable you to reach more potential customers.
Now, Facebook is a great tool for marketing your cannabis blog. Whoa, wait. what? Facebook?
Yes, Facebook. Le’me tell you, Facebook jail IS a real thing in the cannabis community! However, here’s why it’s still an effective tool.
Statista estimates that Facebook had 2.6 billion worldwide users in July 2020.
It is the second most popular site after Google in the number of people who visit it each month and the third most popular site in terms of the number of visitors it gets each day, behind YouTube and Google. Moreover. Facebook has one of the most diverse audiences out there. So, there are no shortages of people, interests, and niches to target.
Understanding the power of social media, and promoting the cannabis industry has to be appealing to a variety of audiences. With cannabis being legalized in many states, the opportunity to create a whole new customer base is ripe for the taking.
And, did I mention, Facebook IS one the most popular social media platform in the world?! So, it may behoove you to give it a go.
RELATED ARTICLE: Blogging Your Cannabis Business 101
Creating your Cannabis Blog Marketing Strategy
A blog is a great way to get your name out there and establish yourself as an expert in your field. It’s also a way to build up your website traffic and make it easier for people to find you when they’re looking for information on your subject.
If you’ve discovered your cannabis writer’s niche, and have built your content library – now is the time to start your cannabis blog marketing strategy.
Here I will walk you through the six steps needed for a successful blog marketing strategy on social media.
1) Define your social media goals for your cannabis blog:
Start by figuring out which social network, and what you want to achieve on social media with your blog so that you can tailor the rest of this plan accordingly.
2) Create a content plan for your cannabis blog :
The creation of a content plan is one of the most vital steps in the marketing process. Knowing your goals, your audience, and where they are located is essential to a good content plan. In addition, you need to understand your competitors and how you intend to differentiate yourself from them.
3) Create a detailed social media calendar for your cannabis blog:
An effective way to organize your social media posts for the month is to use a social media calendar. This will help you to know when to post what, and what not to post during certain times of the year.
4) Create a promotion plan for your cannabis blog:
Look for opportunities to promote your blog by sharing in groups or on pages. Since cannabis is still considered federally illegal, expect some pushback due to the nature of the content. Always ask the admins for permission before posting. Again, Facebook jail is real!
5) Implement your calendar and plans :
It’s important to allocate time during your content creation process to schedule your blog and social media posts ahead of time. Free online tools like the one I created make this a breeze. Moreover, you may not know when life happens, so it’s important to plan your posts out as far in advance as possible.
6) Evaluate the results of your campaign and make adjustments:
In order to make the most of your campaign, it is important to track the results and make adjustments based on what you find. This will ensure that you’re meeting your goals and that potential customers are receiving the right message.
In a Hemp Shell
The cannabis industry is rapidly growing and the demand for content is at an all-time high.
Cannabis blogs can help people understand the plant better, which in turn helps them make more informed decisions about their consumption habits. And, a great social media marketing strategy can turn canna-curious into loyal customers.
I hope this article has helped at least one person build confidence in their writing skills to start marketing their cannabis blog today.
Let us know in the comments below if this is you.
Resources:
Cherepakhin, I. (2021, July 15). Top 10 Advantages of Facebook Marketing for Your Business. Search Engine Journal. Retrieved October 2, 2022, from https://www.searchenginejournal.com/facebook-marketing-advantages/229849/#close
How to Promote a Cannabis Business with Social Media Marketing | Cannabiz Media. (n.d.). Retrieved October 2, 2022, from https://www.cannabiz.media/blog/how-to-promote-a-cannabis-business-with-social-media-marketing
Journal, S. E. (2022, September 13). UX & SEO: Enhancing Online Discoverability And User Experience With A Combined Approach. Search Engine Journal. Retrieved October 2, 2022, from https://www.searchenginejournal.com/ux-seo/?itm_source=website&itm_medium=pop&itm_campaign=ux-seo-sejebook
Lenkert, E. (n.d.). How To Create a Social Media Campaign in 9 Easy Steps. Retrieved October 2, 2022, from https://www.adobe.com/express/learn/blog/social-media-campaign#step-5-create-a-social-media-content-calendar
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