Cannabis education blogs are about creating content relevant to the plant and your brand, but you’re also trying to teach the reader something new.
Web visitors come to your brand for information to make informed decisions. Your content is essential when it comes to customer education, and this is because content helps to solve their problems.
Educational content marketing brings your readers up-to-date on topics related to your brand’s niche; instead of just pushing your product & leaving your customers. Educational content marketing teaches them what to expect from your brand so you can build trust and credibility.
It has a double advantage. One, it positions you as an expert in the niche market, and the other clears the haze on a frequently criticized plant. Although, we know that making an impact takes time and commitment.
In the cannabis space, each piece of content produced can enhance the loyalty of our audience.
Here are four tips for how we can best focus our energy when creating cannabis educational content.
Identify the Mood
People are undoubtedly becoming more conscious of the quality of their life. With the rise in awareness about the environment and climate change, people are making a conscious decision to live more sustainably by reducing waste and eating more locally sourced food.
A best blogging practice when you are gauging your reader’s mood is to ask yourself questions such as, is your audience keener to learn more about cannabis and depression or to try to cultivate the plant?
Intentionally develop content that resonates with your target audience’s urgent needs and desires.
Simplify the Products
Folks know less about cannabis than you would think. With the legalization of cannabis, a plethora more information is available about it.
However, even with all this available information about cannabis, many misconceptions exist about its uses and effects.
The University of Michigan asked regular users what they considered appropriate doses of cannabis and CBD.
The study found that two-thirds of people consume cannabis daily, but the majority could not give a correct estimate for an appropriate dose.
A best blogging practice when simplifying your products for your readers is to start with the basics. You are answering questions such as what are:
- The difference between cannabis and hemp.
- A topic is specific to your niche, like CBD for African-American Menopausal Women.
Develop a Content Niche
We should carve out a space for ourselves in our journey to communicate the plant to our audience. People’s senses are stimulated by so much content that they only tune in to important topics.
Comprehending the demands and interests of your target market can give you a better idea of what to write about and how to best position yourself as an authority on the subject matter.
When you are Developing a Content Niche for your blog, a best blogging practice is to ask questions like – What do people ask me the most about cannabis? What is the #1 reason why I use cannabis?
Get to know yourself in the space. Then write about it!
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After you have developed your content, think about how you can use it differently. Here, you will have the luxury of delving deeper into a topic by exploring its subject in greater depth.
You will retain the chance to discover more about the intricacies and nuances often glossed over in other readings. In addition, you will be building a history as that topic’s expert for your community.
Which topics do you discuss with your cannabis audience? Let us know in the comments below.